Are Solo Ads Right For Your Business?

What’s a solo ads?

Solo ads are email-based advertisements you buy from other email list owners. They’re typically sent as dedicated emails – so the entire message is all about your promotion. While other businesses can make use of solo ads, they’re most popular among affiliates and information marketers.

Here’s how solo ads work:

1. You find a solo ads list or search for a solo ads seller you’re interested in.
2. You contact the owner or buy access to the list from their site.
3. You buy either by how many subscribers your email message will be sent to or by how many clicks your email will get.
4. If all goes well, those subscribers will click, and those clicks will convert well. In the end, you’ll end up with solo ads conversions that cost less than other types of advertising.

In theory, solo ads seem like the perfect way to grow your online business and make money from other people’s email lists. But in all honesty, solo ads have a hazy reputation and many businesses won’t touch them. We’ll explain why in a moment.

It’s likely the list you mail to will be somewhere between those two poles of good and awful. But consider yourself warned: There are a few shady people in the world of solo ads so you should find the best solo ads provider.