The Tata group announces they have taken the rights for the 2022 and 2023 all seasons. This is their first experience owning a cricket league, and it will be interesting to see how they fare. A Tata Sons spokesperson confirmed the development. Say that they are happy to announce this because it is an excellent opportunity for them to start with something new.
Vidya Sagar, the editor at Tata motors, said: “Tata motors have signed a deal with the ipl body to take over the entire event. As a company, we will make it more interactive and produce more excitement. “This happened on
The Board of Control for Cricket in India (BCCI) has announced that they have sold the rights to broadcast IPL matches to Tata motors. This move comes after Disney’s contract expired last month, and they opted out of their broadcasting agreement with BCCI.
However, BCCI’s decision to sell the rights of broadcasting IPL to Tata motors has come under fire from all quarters. “It seems that BCCI is trying to promote a private company at the cost of national interests. Tata Motors is a company that’s in major trouble. Its share price has crashed, and it’s one of the worst affected companies in India,” said a man who owned over two lakh shares in Tata motors and wished not to be named due to his involvement with the company.
Speaking about Tata motors’ decision to acquire the rights, BCCI’s acting secretary Amitabh Chaudhary said that the cricket body had yet to have any option but to sell the rights to Tata motors. “We tried our best to sell the rights to various companies and are thankful to many of them for showing interest in acquiring them. However, at the end of it all, Tata motors agreed to pay the most money,” he added.
The IPL, a cash cow for BCCI, has been receiving more and more flak from various quarters due to its high-pitched extravaganzas. “It looks like the IPL organisers are trying to hold on to their viewership in the hope that the cricketing fans run away from this high-budget extravaganza. It is disappointing that in this age of technology, a company of such stature is being allowed to monopolies and control our favourite game,” said a man from Vadodara who wished not to be named due to his involvement with the Tata motors company.
However, while Tata motors have shown interest in acquiring the rights of broadcasting IPL matches for a whopping Rs 4,100 crore, they will have their work cut out for them. The company has seen its share-price fall drastically in the last few weeks and is expected to fall further following this announcement. “It’s a bad decision on Tata motors’ part to acquire the IPL. It will undoubtedly put a lot of pressure on their finances. Still, the management seems to be determined in the decision,” said Mr Samit Ghosh, a leading financial analyst with an international brokerage firm.
While people have already started questioning Tata motors’ move to acquire the rights, it remains to be seen if they will successfully broadcast IPL matches for eight consecutive years.
According to Economic Times, if the Tata Group were to acquire the rights for the 2022 and 2023 IPL seasons, it could potentially gain several benefits, including:
- Brand Visibility: The IPL is one of the most-watched cricket tournaments globally, providing extensive visibility and exposure to the Tata Group’s brand across millions of viewers.
- Marketing Opportunities: The IPL offers numerous marketing avenues, such as sponsorships, advertising, and promotional activities, which can help the Tata Group reach a wider audience and enhance brand recognition.
- Consumer Engagement: Associating with the IPL allows the Tata Group to engage with cricket fans and consumers through various interactive initiatives, contests, and social media campaigns, fostering brand loyalty and customer interaction.
- Business Expansion: The Tata Group’s association with the IPL can potentially open up new business opportunities and partnerships, leading to collaborations with other companies, franchises, or even cricket boards, both domestically and internationally.
- CSR Initiatives: The Tata Group is known for its commitment to corporate social responsibility. Its association with the IPL can further promote and support social causes, community development projects, and initiatives to nurture talent in sports.
- Talent Acquisition and Development: As the IPL is a platform for young cricketers to showcase their skills, the Tata Group can leverage its association to identify and nurture talented players, potentially creating opportunities for their development and inclusion in their cricketing ventures.
However, while Disney and Sony spent Rs 1,100 crore over three seasons for broadcasting IPL matches, Tata motors will have to shell out Rs 4100 crore – almost double what the two companies combined paid over three seasons.